A new plan for rehabilitating Fisherman’s Wharf calls for a name change, luxury apartments, shops, outdoor cafés, a park and a waterfront promenade.

Developer Tom Tellefsen presented that vision for the site at Channel Islands Harbor to more than 100 residents who gathered Saturday for a community forum at Hollywood Beach School.

They gave him a mostly welcome reception, applauding after his presentation.

“I thought it was very reasonable,” Oxnard resident Werner Keller said.

Tellefsen and his partners, Peter Mullin and Geoff Palmer, are proposing to build what they’re calling The Paseos at Channel Islands Harbor. The Fisherman’s Wharf name would be dropped.

The existing complex is highly visible at Victoria Avenue and Channel Islands Boulevard, across from Naval Base Ventura County. It dates from the 1970s and the waterside wooden buildings have deteriorated.

Under a lease-option agreement with Ventura County, the owner of the property, the developers have up to five years to secure all required financing, permits, insurance and bonds to begin construction. A ground lease of up to 65 years was granted by county supervisors late last year if all conditions are met.

Tellefsen and his partners are proposing to build up to 390 apartments as well as 37,000 square feet of retail and commercial space on the county-owned harbor that sits at the oceanside edge of Oxnard.

A Mission-style apartment building would be built on a podium, with the first level devoted to parking under the podium and three stories of units on top.

In a presentation preceding the developer’s, local resident Mike Mercadante gave a different view.

He said the gateway to the harbor should offer public attractions, such as a children’s museum, a multiuse theater and a children’s park.

“This is a public asset,” said Mercadante, chairman of the Channel Islands Community Association, a residents’ group that co-hosted the event. “These are public lands owned by us.”

Tellefsen said he had added several components to address the residents’ concerns, including retaining the layout of the existing complex, excluding construction of massive walls and setting the project back 250 feet from Channel Islands Boulevard.

Instead of leveling the familiar Cape Cod-style buildings, Tellefsen wants to fully renovate all but one of them. If research shows they are not salvageable, they will be torn down and replicated, he said.

The project is still in the preliminary stages. Multiple hearings and approvals are required before it can be built.